Behind the Badge: Symbolism of the Mercedes-Benz Star

Mercedes-Benz is all about evolution just how the models only get better every year, the evolution of the Logo of Mercedes-Benz has become one of the most recognizable luxury brands throughout time. One may wonder what the Mercedes-Benz logo is and how it even came to be – Lets jump back in time to 1890…

Where it all Began

In 1890, Gottlieb Daimler founded Mercedes-Benz. Even though Wilhelm Maybach and Emil Jellinek took over the company in 1890, Daimler’s sons Paul and Adolf would stay involved for years to come.

In 1909, the two brothers must have been reflecting on their heritage when they recalled a postcard, sent by their father in 1872, which marked the location of their home with a distinctive 3-pointed star. In the same year, DMG would acquire the logo and begin emblazoning it on all of their vehicles.

Although it was initially colored in blue, the image was revised with a laurel border in 1926. The color of the Mercedes-Benz 3-pointed star was only changed to silver in 1934.

As it can be seen from the story above, the Mercedes-Benz logo is a reminder of the company’s heritage–beginning with the dream of one man, who wanted to engineer the ultimate performance vehicles.

The Mercedes-Benz 3-pointed star refers to the company’s drive for universal motorization!

Each point on the star represents an environment-

Land, Sea, or Air, which the Daimler brothers believed that their company would one day conquer.

In fact, we think that this symbolic importance may have been what attracted the Daimler brothers to their father’s 3-pointed star in the first place.

In Conclusion

The Mercedes-Benz Logo upholds itself with luxury and quality; the rich history behind this Brand is reflected with its 384 dealerships nation wide. Mercedes-Benz of Gilbert in Arizona is the mere reflection of what Mercedes-Benz stands for by providing a seamless Vehicle purchase or service. If  you or someone you know is interested in a New, Pre-owned Mercedes, or more stop by our Dealership to experience what Mercedes-Benz is all about.