Mercedes-AMG® and MSCHF Redefine Design with Avant-Garde Art Pieces

The worlds of high-performance engineering and radical design collide as Mercedes-AMG® unveils its latest collaboration with the bold, boundary-pushing U.S. artist collective, MSCHF. Known for their viral and unexpected work—from fashion to live performances to apps—MSCHF has once again captured the spotlight with their ability to transform everyday objects into thought-provoking pieces of art. This partnership has created a collection that blends functionality with artistic rebellion, challenging our perceptions of what luxury and design can be.

Presented as part of the NYCxDesign Festival from May 15 to 17, 2025, this unique collaboration between Mercedes-AMG® and MSCHF introduces thrilling, unconventional creations that are equal parts art, design, and engineering.

A Fusion of Forces

The idea behind this project was simple yet ambitious: take original AMG® vehicle components and reimagine them as striking, functional furniture and art pieces. Both Mercedes-AMG® and MSCHF found a shared language in their appreciation for precision, boundary-breaking innovation, and craftsmanship. Together, they’ve forged an audacious collection titled Not for Automotive Use, marking a revolutionary milestone in both engineering and art.

The art pieces created by MSCHF draw inspiration from Italy’s Radical Design movement of the 1960s, which redefined everyday objects as artistic expressions. Components from high-performance AMG® cars, like headlights, seatbelts, grills, and wheels, have been repurposed into radical yet functional pieces that pay homage to this counterculture movement. MSCHF took a cue from the legendary Italian designer Achille Castiglioni, renowned for integrating everyday industrial objects into his elegant designs with playful flair.

Each piece in Not for Automotive Use radiates charm and innovation while celebrating the heritage and craftsmanship of the AMG® brand. These are not just inert objects; they’re conversation starters, sculptures, and functional artwork unlike anything seen before.

Concept Collection Highlights

This collection takes automotive engineering beyond speed and performance, translating its iconic components into entirely new forms. Here’s a closer look at what the collection has to offer:

SEATBELT SHELF

A statement piece stabilized by AMG® seatbelts in electrifying red and yellow. Each shelf is crafted from milled aluminum and holds tension with fully-functional, clip-and-unclip belts, showcasing AMG®’s meticulous engineering in a way you’ve never seen.

HEADREST CHAIR

A tubular steel frame inspired by race car roll cages finishes this incredible chair with three adjustable AMG® headrests that balance style and surprising comfort.

WHEEL FAN

Innovatively created using an Interlagos AMG® wheel, this floor fan combines engineering precision with environmental function.

GRILLE GRILL

This long charcoal grill mirrors the iconic AMG® radiator grille, turning outdoor cooking into a high-octane experience with its sleek aluminum base and adjustable steel cooking surface.

HEADLIGHT COUCH

A retro-style lounge couch integrating actual AMG® headlights with functional turn signals. It looks and feels like luxury on wheels, reimagined for your living room.

SEATBELT LIGHT

Take the humble seatbelt to luminous levels with this sleek ambient light, where clipping the belt buckle turns it on, and unclipping turns it off. A design that’s both playful and practical.

These are just a few of the spectacular creations born out of this collaboration. Each item is designed with purpose and innovation, transforming high-performance car components into mesmerizing everyday objects.

Limited Edition Merch Capsule Collection

For fans looking to extend their AMG® and MSCHF experience beyond furniture, there’s an exclusive merchandise capsule collection to enjoy. Highlights include:

• Graphic Apparel: T-shirts, sweatshirts, and work trousers featuring vibrant prints of AMG® car parts.
• Accessories: A fragrance tree shaped like an apple tree pays tribute to Mercedes-AMG®’s headquarters in Affalterbach, translating “apple tree on the brook” into a clever design nod.
• Caps and More: Classic accessories with unique textures and designs merging MSCHF’s edgy aesthetic with AMG®’s refined heritage.

Every item in the capsule reflects the same bold, daring spirit as the furniture collection, making it impossible to blend into any crowd. They stand as pieces of wearable art.

An Exclusive Premiere

To showcase these groundbreaking creations, MSCHF is throwing open the doors to its secretive Brooklyn studio for the first time. Once shrouded in mystery, this studio will transform into an interactive venue hosting an unprecedented vernissage. Attendees will see the very space where this boundary-breaking collaboration was born, with studio equipment integrated into the installation design.

This exclusive reveal reflects not only the ambition but also the authenticity behind this collaboration. By showcasing their workshop’s raw, creative energy, MSCHF offers a rare window into the creative process while debuting these unforgettable pieces.

Why This Collaboration Matters

This partnership is more than an artistic endeavor; it’s a testament to the shared values of two brands that redefine boundaries. Mercedes-AMG®’s pursuit of cutting-edge precision and luxury merges with MSCHF’s innovative and rebellious approach to creativity. Together, they’ve created something that stands perfectly on the edge of form and function, exclusivity and accessibility, high-performance and artistry.

The Not for Automotive Use collection is sure to inspire conversation across industries—not only transforming how we think about art and design but also setting a new standard for brand collaboration.

Discover the Future of Design with Mercedes-AMG® and MSCHF

For design lovers, AMG® enthusiasts, and anyone eager to see engineering and creativity reimagined, this collaboration is an event not to miss. Whether it’s the exquisitely crafted conceptual furniture or the exclusive designs of the capsule collection, there’s no doubt these creations push the limits of what’s possible.

Stay tuned for updates, and if you’re lucky enough to be in New York during the NYCxDesign Festival, don’t miss your chance to experience this collaboration in person.